Displays that are designed to fill in the space between booths at trade shows have many advantages over standalone displays and can be the best choice if your main goal in attending a trade show is to build awareness of your brand, rather than generating leads and sales directly from the event itself.
What are back wall displays?
A back wall display may be the best option for your business. These displays are hung vertically and can span a large area without taking up too much space. There are two different types of back wall displays: freestanding and hanging. Freestanding back walls have a base that they stand on while hanging back walls hang from the ceiling with supports on each side. This type of display is perfect for you if you need to make your booth look bigger than it really is or if you want to separate parts of your booth into sections.
How Do They Work?
When it comes to trading show booth design, there are two main categories of display booths: inline and back wall. Inline displays are the most common type of trade show booth, but they might not be the best option for every business. If your company has a product that lends itself well to an in-person demonstration, or if you have a large enough budget to make a sizeable investment in custom design and fabrication, then an inline booth might be just what you need. However, if your business doesn’t lend itself to being displayed in person or requires more than one person to operate and demonstrate the product (e.g., enterprise software), then an inline booth may not be appropriate. In this case, you’ll want to consider renting a back wall display instead.
What Are The Benefits of Backwalls over Standard Trade Show Exhibits
But there are two types that are most popular: inline and back wall displays. In this blog post, we’ll discuss the benefits of back walls over standard trade show exhibits, including *Aesthetics *Cost *Setup, and storage time. Aesthetic factors are one of the main reasons why companies choose to use a back wall display instead of an inline exhibit. Unlike a lot of other tradeshow fixtures, a back wall display will complement your brand’s identity through attention to color or design details such as logos or trademarks. The simpler and more neutral you want your brand to be shown at a tradeshow, the easier it is to do with a simple backdrop (for example, black). Cost is also another big factor that may influence your decision between these two options. One key advantage when using a backdrop display is that it can be much cheaper than other options due to its simplicity–especially when compared with modular setups which need labor-intensive setup times for each individual module.
Ways to Use Them
You have many options when it comes to getting your trade show exhibit booth or back wall display. Here are some of the most common ways people use them:
1) Inline Trade Show Exhibit Booths. These are often used by large companies that need a lot of space to showcase their products. They offer a very high-end look and feel, but may be too expensive for smaller companies.
2) Backwall Displays. These are great if you’re looking for a more affordable option with less square footage that’s still professional-looking. They’re also a good option if you don’t have the budget for an inline exhibit booth and want to save on shipping costs!
3) Customizable Display Systems.
main photo: unsplash.com/Markus Spiske