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Marketing is a very important part of how companies operate. One of its elements, which is also a good form of advertising, is packaging. It is a very good solution in the effective presentation of the products of a given company. We suggest what kind of packaging should be, so that it fulfils its advertising role.
The packaging has mainly protective and informative function. At the same time it has to meet a number of requirements regarding the information to be placed on it. Nowadays, thanks to modern technologies, patterns and the way the packaging looks can be freely changed by the producers. A lot of importance is attached by the companies to the materials of which the packaging is made. They should be durable enough and at the same time impressive when it comes to the visual side. What material they are made of depends primarily on the characteristics of the product. An example of a material is polystyrene packaging.
Often manufacturers decide to lift the packaging. Properly modified packaging material increases the quality of products and affects the extension of the expiration date, when it comes to food products.
An important aspect of any package is its image. It is largely dependent on it, whether the customer decides to purchase the product. In such a situation, it is worth using the services of professional companies which deal with printing on packaging. BV Format is an example of such a company which deals with printing, but its offer also includes packaging. You can find more information on that subject on the website https://bvformat.poznan.pl/.
It is worth decorating the packaging with an interesting photo, attractive graphics or catchy words. They will catch the eye of a potential customer. Most consumer choices are made at the store shelves, so it is worth betting on eye-catching packaging. Manufacturers often compete in this way, wanting their product to stand out as much as possible from the dozens lying next to each other on the shelves. The choice of graphics is important here, as well as the color of the packaging.
Apart from the mentioned positive influence on customers, the packaging performs a number of other functions. Properly designed can create a brand of a given product and its image. It is achieved thanks to the possibility of personalization by means of any overprint chosen by the manufacturer. Packaging, or rather what is on it, can also emphasize the character of a given brand. For example, it can show the attitude of the producers, for example by using packaging made of recyclable materials. This is a good way to show a pro-eco attitude.
Apart from what will be on the package, the companies should also take into account its shape and size. They should be adapted to the product and to potential customers.
The customer remembers the characteristic packaging. So we can say that it is a carrier of advertisement. However, in order to be so, it should contain appropriate information. It is necessary to include contact details of the company and its logo (or manufacturer’s logo). It is worthwhile to carefully plan the appearance of the packaging and to plan the content itself, but also the shape, colors and graphic solutions used. The packaging should not only attract the customer’s attention, but also provide him with necessary information about the product and encourage him to buy. It is necessary to combine these functions and thus achieve the planned advertising goal.
Main Photo: boris misevic/unsplash.com
