If you’re running a law firm, chances are you already know about the benefits of local SEO, such as higher rankings in search engines and more leads from nearby prospects.
Lawyer SEO Services will optimize your site for search engines. The Law Firm SEO Company specializes in local law firm SEO and is perfect for businesses just starting out, or companies that have been around a while. When it comes to local SEO, having high search rankings for lawyers can bring you a lot of business. It also helps that consumers are using online sources more than ever before—over 2 billion searches are performed each day—and that 80% of consumers use online reviews and ratings when choosing businesses to do business with. As a lawyer looking to boost your firm’s local SEO, here are seven actionable tips on how you can optimize your digital presence and get more business from your area:
One of the most important aspects of any law firm’s website SEO services is researching the keywords that people in your area are searching for in making sure your firm ranks at the top of their searches. You can start by entering a few keywords into Google Adwords Keyword Tool to see what words people are typing into the search engine related to what they’re looking for. Once you have this information, it’s important to identify which phrases will lead to conversions; words like a criminal or personal injury lawyer will be good leads if those are the cases you handle regularly.
In order to build trust and authority, marketing specialists recommend adding social media accounts (like LinkedIn) to your website pages. A recent study found that 61% of lawyers who were active on social media saw an increase in business opportunities over the last year. By linking all of your accounts together, you’ll make it easier for prospective clients to find out about you and get in touch if they want more information.
When optimizing content for local SEO for law firms’ purposes, make sure there is one main keyword per page so that search engines can easily categorize your content properly according to topic-area relevance. Use headings, subheadings, images, infographics, and other visual media to help readers skim through your posts quickly without missing anything. Develop blog posts around keywords related to legal topics and trending news in the legal industry. Include industry experts as guest bloggers on your site as well as fresh testimonials from past clients.
The Better Business Bureau is an organization committed to providing independent evaluation of companies within various industries based on customer feedback rating systems and feedback provided by BBB staff members with expertise in specific areas such as banking services or complaint resolution. Check out the BBB’s Company Review Rating system to see if customers had any complaints filed against your company within the past three years that could cause negative results during a local search engine optimization campaign.
Claiming your NAP or name, address, and phone number on directories is another way to improve it. Including the name of your firm, address, and phone number in the designated fields of sites like Yelp and Yellow Pages can help you establish a reputation for excellence that you’ll want potential clients to see. Some directories may allow you to list a description of your business too, which is always a bonus.
Legal blogs are a great way to become more involved in the conversation around trends in the industry and stay current on new laws. To build credibility among peers in the field, submit quality articles and posts on popular legal blogs that are indexed by search engines. Also, consider joining or creating a social network for lawyers where you can share legal knowledge and insights with colleagues.
The final tip is to make sure your firm is fulfilling the needs of prospective clients. This includes getting them in touch with an attorney as soon as possible, communicating your willingness to provide information and guidance, setting up consultations, and even scheduling appointments on your calendar if necessary.
If you’re not using any of these best practices for law firms, it could mean the difference between ranking #1 and not ranking at all. Of course, having a law firm website that is optimized from top to bottom will also help you rank high on search engine results pages. With new challenges and obstacles arising every day for lawyers and other legal professionals, taking time to optimize your business site with the latest web marketing best practices is one of the smartest decisions you can make to grow your practice as well as get ahead of the competition.
Main photo: Priscilla Du Preez/unsplash.com