If you have a brick-and-mortar business, local search optimization can help bring customers to your door… and keep them coming back again and again. Whether you’re looking to get new business or increase customer loyalty, there are many strategies you can implement to improve your ranking on local search engines like Google and Bing. In this article, we’ll cover the top local strategies that you need to know in order to ensure that your business has the most optimal online presence possible.
What is a local SEO strategy? Who should use it?
It is a type of search engine optimization that helps businesses promote their products and services to local customers. It is a great way for businesses to reach out to new and potential customers in their area. Local SEO can be used by any business, large or small, but it is especially useful for small businesses that may not have the budget for a national marketing campaign.
Local search statistics
Local SEO is different from traditional SEO in that it takes into account the specific geographical location of your business and its target audience.
- 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for local information.
- 50% of consumers who conduct a local search on their smartphone visit a store within a day, and 34% who search on a computer or tablet do the same.
- 18% of local mobile searches lead to a sale within one day.
Define your target audience
Your target audience is the group of people you want to reach with your marketing. To find your target audience, start by thinking about who your product or service would appeal to. Then, consider what demographics (age, gender, location, etc.) and psychographics (lifestyle, interests, values) these people have. Once you know who your target audience is, you can start developing marketing strategies that will reach them.
Find the right keywords
Keyword research is essential for on page optimization. By targeting the right keywords, you can attract more relevant traffic to your website. The first step is to identify the keyword themes that are most relevant to your business. Once you have a good list of keywords, you can start incorporating them into your website content. Remember to use them in a way that sounds natural and not forced.
Focus on the content
What content are your local audience looking for? What are their needs? To make your task easier and save time, you should implement an SEO for copywriting strategy. It will take the burden off of you and will help with the consistency of your writing style. Create a post calendar before you start to write. Remember that it is the content that users are looking for – let it be original and authorial. And if you additionally saturate it with keywords, algorithms will love you.
Take care of the website interface
Creating a user-friendly interface is one of the most important aspects of local SEO. After all, if potential customers can’t find what they’re looking for on your site, they’re not going to stick around. Make sure your site is easy to navigate and includes clear calls to action.
Use Google My Business and Google Maps
Google My Business listing will show up, complete with your hours, website, reviews, and more. Plus, you can use GMB to post updates about your business, announce sales and specials, and even respond to customer reviews. Link your business card to the map, there is now an increase in “near me” searches.
Build relations through social media
One of the most important local strategies that you can use is building relations through social media. This involves engaging with potential and current customers, promoting your brand, and monitoring what others are saying about your business. Additionally, you should make sure to claim your business’s listing on all relevant directories, such as Google My Business.
Monitor your your results
The first step is to simply track your progress. Check your rankings in Google and other search engines on a regular basis, at least once a week or so. This will give you a good idea of whether or not your efforts are paying off.
Find the local SEO company to boost the ranking
Look for a local SEO company that has a good reputation. You can check out online reviews to get an idea of what others think of the company. Make sure the company has experience with businesses in your industry. This way, they’ll know what strategies work best for your type of business. Ask the company for examples of their work. This will help you see if they’re able to deliver on their promises. Thanks to this, you will be sure of obtaining high results and save your time.